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Effects of employees’ CSR perception on behavioural and attitudinal outcomes: An empirical study on a world-leading multinational company
Dalarna University, School of Culture and Society.
Dalarna University, School of Culture and Society.
2021 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to test the relationship between a company’s CSR approach and the effect this phenomenon has on different employees' key behavioral and attitudinal outcomes, such as performance, fellowship, loyalty, and turnover. Furthermore, it will be tested throughout this study the possible moderating and mediating role of organizational pride and organizational identification concepts, respectively. This study takes place in Uruguay.Design/methodology/approach – The research approach was an empirical study of a multinational company with its Americas finance Hub based in Uruguay, applying for this a quantitative analysis. An online questionnaire was distributed to employees of The Company´s Hub collecting 116 valid responses. After that, the data was meticulously analyzed using the structural equation modeling method.Findings – The CSR perception of employees was proven to have a positive relationship with employee’s fellowship and loyalty, as well as a negative relationship with their turnover. Moreover, organizational identification was proven to be a mediator between the perceived CSR and three out of four employee outcomes. The moderating effect of the variable Organizational Pride could not be statistically proved.Practical Implications – CSR is a topic that is discussed nowadays on almost every table. Many companies in all parts of the world are implementing responsible policies. Despite the underlying reasons, this study reveals that these actions can bring positive indirect results for companies, through the channel of their employees’ outcomes.Originality/value – This novel research, provided with a robust theoretical framework, expands the academic knowledge barrier by proposing and effectively testing the mediating role of organizational identification between the perceived CSR and the outcomes mentioned above, as well as reaffirming the relationship between these variables.In addition, the unedited results that come to light in this paper are the first in the area, targeting the Uruguayan population. This investigation is expected in the future to serve as a research trigger of the area in the sample country.

Place, publisher, year, edition, pages
2021.
Keywords [en]
Corporate Social Responsibility, CSR, CSR perception, organizational identification, organizational pride, employee outcomes, performance, fellowship, loyalty, turnover
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-37583OAI: oai:DiVA.org:du-37583DiVA, id: diva2:1576798
Subject / course
Business Administration and Management
Available from: 2021-07-01 Created: 2021-07-01 Last updated: 2022-03-07

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf