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Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales
HUI Res AB, Stockholm, Sweden.;Univ Wyoming, Dept Econ & Finance, Laramie, WY 82071 USA..
Lund Uni; Univ Copenhagen, Denmark.ORCID iD: 0000-0001-8608-7976
Univ Wyoming, Dept Econ & Finance, Laramie, WY 82071 USA..ORCID iD: 0000-0003-3757-959X
2016 (English)In: African Journal of Agricultural and Resource Economics, ISSN 1993-3738, Vol. 11, no 1, p. 63-68Article in journal (Refereed) Published
Abstract [en]

Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.

Place, publisher, year, edition, pages
2016. Vol. 11, no 1, p. 63-68
Keywords [en]
meals labelled healthy, sales, field experiment
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:du-38492ISI: 000381732200006OAI: oai:DiVA.org:du-38492DiVA, id: diva2:1603281
Available from: 2021-10-15 Created: 2021-10-15 Last updated: 2021-10-15Bibliographically approved

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Nordström, Jonas

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