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Is there a potential international market for Danish welfare pork?: A consumer survey from Denmark, Sweden, and Germany
University of Copenhagen, Denmark.ORCID iD: 0000-0001-8608-7976
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2022 (English)In: Meat Science, ISSN 0309-1740, E-ISSN 1873-4138, Vol. 183, article id 108616Article in journal (Refereed) Published
Abstract [en]

This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork. © 2021 Elsevier Ltd

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 183, article id 108616
Keywords [en]
Animal welfare, Consumer demand, Cross-country study, Logistic regression, Pork, Quantitative data, Willingness-to-pay, International trade, Mammals, Surveys, Consumer demands, Consumer survey, Cross-country studies, Denmark, Export markets, International markets, Logistics regressions, Willingness to pay, Meats
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Economics and Business
Identifiers
URN: urn:nbn:se:du-38545DOI: 10.1016/j.meatsci.2021.108616Scopus ID: 2-s2.0-85113945506OAI: oai:DiVA.org:du-38545DiVA, id: diva2:1603797
Available from: 2021-10-18 Created: 2021-10-18 Last updated: 2023-03-17Bibliographically approved

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Nordström, Jonas

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
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  • de-DE
  • en-GB
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  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
  • rtf