The display in the Swedish pavilion at the 1937 World Fair in Paris differed substantially from the one Sweden had presented at the Brussels World Fair in 1935. There the focus had largely been on Swedish export goods, major industrial companies, tourism organizations, and agriculture. A corner of the Brussels display had included fine arts and handicrafts, but there had been no socioeconomic section. This chapter examines how the idea of including a socioeconomic section in the Swedish pavilion at the 1937 Paris World Fair came about. The decision to include a socioeconomic section in the Swedish exhibit was influenced by many different factors. One of these was the Social Democratic Party’s eagerness to display its own political stance.