Dalarna University's logo and link to the university's website

du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
Dalarna University, School of Culture and Society, Business Administration and Management.ORCID iD: 0000-0003-0685-5360
2022 (English)In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 29, no 4, p. 420-433Article in journal (Refereed) Published
Abstract [en]

The majority of studies on internal brand equity examine its various dimensions and relationships between them. While prior research specifies organizational practices relevant for successful internal branding, the insights about the impact of essential organizational factors on internal brand equity are still limited. This study focuses on organizational resilience that is vital for the existence of organizations not only during a crisis, but also during everyday operations. The main purpose of this study is to investigate the impact of organizational resilience on internal brand equity considering the effects triggered by self-service technology (SST) in retailing. Since retailing had been significantly transformed by technological innovations over the past decade, we explore the effects of employees’ perceptions about performance of SST. The results of a survey conducted among retail employees in Sweden demonstrate that organizational resilience and employees’ perceptions about technological innovations are critical for enhancing internal brand equity, which includes brand orientation, internal brand knowledge, internal brand involvement, and internal brand commitment.

Place, publisher, year, edition, pages
2022. Vol. 29, no 4, p. 420-433
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-41221DOI: 10.1057/s41262-022-00275-9ISI: 000779614800001Scopus ID: 2-s2.0-85127724619OAI: oai:DiVA.org:du-41221DiVA, id: diva2:1650759
Available from: 2022-04-08 Created: 2022-04-08 Last updated: 2023-03-17Bibliographically approved

Open Access in DiVA

fulltext(744 kB)207 downloads
File information
File name FULLTEXT01.pdfFile size 744 kBChecksum SHA-512
8b7f39fcc007797ad7922e890bfa538cae2f1570f40050f68b5e038cdce2ffeea2c0e872f8527536bbe833bdb15cfa1d51db881dc6c8f058a8253314331babf8
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records

Hultén, Peter

Search in DiVA

By author/editor
Hultén, Peter
By organisation
Business Administration and Management
In the same journal
Journal of Brand Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 207 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 405 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf