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Mångfasetterade arbetssätt inom produktion: Agila arbetsmetoder inom reklamfilmsproduktion
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Agile methods have been used for many years in some industries too organizework, that increase in productivity can be used in the advertising production. As this study indicate, agile methods in general, Scrum and Kanban in particular, are used to some extent within advertising production agencies, even though most co-workers in commercial industry do not seem to know what these methods are or how to utilise them to full extent. Through interviews with project leaders within the advertising industry, this study shows that the digital systems that they use are mostly based on Scrum and/or Kanban methods. Even so, very few co-workers or even the project leaders have any knowledge about the basics of agile work models and methods. This study has found that lesser knowledge of agile work methods in the advertising production industry may result in lower productivity and efficiency for the co-workers, which indicates it may result in higher costs and longer leadtimes for projects.

Place, publisher, year, edition, pages
2022.
Keywords [sv]
Agila, arbetsmetoder, projektledning, scrum, kanban, effektivitet, produktivitet
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:du-41573OAI: oai:DiVA.org:du-41573DiVA, id: diva2:1667321
Subject / course
Moving Image Production
Available from: 2022-06-10 Created: 2022-06-10Bibliographically approved

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Type fulltextMimetype application/pdf

Media and Communication Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf