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Understanding repeat visitors ́ travel intentions: A case study of European Airbnb guests
Dalarna University, School of Culture and Society.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study provides an analysis about the repeat visitor ́s behavior of European Airbnb guests. Hereby, the author aimed to find out about how customer experience, customer loyalty and experienced quality with the host influence revisit intentions to a destination of European Airbnb guests. The research instrument of this study is an online questionnaire following a quantitative approach. The sample consists of European Airbnb guests that were gained from platforms like LinkedIn, Reddit and Instagram. The thesis gives an overview of the existing literature about revisit intention, customer experience, customer loyalty and experienced quality with the host and developed three hypotheses based on that. The results show that customer experience as well as customer loyalty influence revisiting behavior of the European Airbnb guests. Experienced quality on the other hand seems to be in contrast with former literature.

Place, publisher, year, edition, pages
2022.
Keywords [en]
customer experience, customer loyalty, experienced quality, revisit intention, Airbnb
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-42145OAI: oai:DiVA.org:du-42145DiVA, id: diva2:1687771
Subject / course
Tourism Studies
Available from: 2022-08-16 Created: 2022-08-16Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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