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Attraktivitet och dess arbete inom IT-branschen i Sverige: En kvalitativ studie om attraktivitet inom IT-branschen
Dalarna University, School of Culture and Society.
Dalarna University, School of Culture and Society.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A qualitative study on attractiveness within the IT industry (English)
Abstract [sv]

Den kompetensbrist som råder inom IT-branschen gör det svårt för organisationer att attrahera den kompetens som eftersöks. Denna studie kommer, utifrån syfte och frågeställningar, att undersöka vilka faktorer som anses attraktiva enligt yrkesgruppen system- och mjukvaruutvecklare och hur organisationer samt HR-funktionen arbetar med begreppet attraktivitet. Med utgångspunkt från den empiriska fenomenologin, hur världen och sambandet mellan ett specifikt fenomen upplevs av individen, genomfördes åtta kvalitativa intervjuer för att kunna besvara studiens syfte och frågeställningar. I resultatet framkom fem teman som innehöll attraktiva faktorer enligt system- och mjukvaruutvecklare, vilka är innovativt tankearbete och utvecklingsmöjligheter, hybrid- och flexibelt arbete, organisationsledning- och kultur, lön och arbetsplatsen. Resultatet visar även att organisationer och HR-funktionen arbetar med attraktivitet genom att arbeta med organisationskulturen, marknadsföra organisationen och dess image via olika events, individanpassade lösningar för medarbetare samt sociala medier och LinkedIn för att attrahera potentiella medarbetare.

Abstract [en]

The skills shortage that prevails within the IT industry makes it difficult for organizations to attract the skills that are sought after. To find out what is considered attractive and how organizations can work with this study will, based on aim of the study, examine which factors are considered attractive according to the professional group of system and software developers and how organizations and the HR function work with the concept of attractiveness. Based on the empirical phenomenology, how the world and the connection between a specific phenomenon is experienced by the individual, eight qualitative interviews were conducted to be able to answer the aim of the study.The result revealed five themes that contained attractive factors according to system and software developers, which are headwork and development opportunities, hybrid and flexible work, organizational management and culture, salary and the workplace. The result also shows that organizations and the HR function work with attractiveness through organizational culture, marketing the organization and its image via various events, individually tailored solutions for employees as well as social media and LinkedIn to attract potential employees.

Place, publisher, year, edition, pages
2023.
Keywords [en]
Attractive work, Model attractive work, Attractiveness within the IT industry, Employer Branding
Keywords [sv]
Attraktivt arbete, Modell attraktivt arbete, Attraktivitet inom IT-branschen, Employer Branding
National Category
Work Sciences
Identifiers
URN: urn:nbn:se:du-46642OAI: oai:DiVA.org:du-46642DiVA, id: diva2:1786017
Subject / course
Human Resource Management
Available from: 2023-08-07 Created: 2023-08-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf