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Push Factors Affecting Licensed Swedish Scuba Divers
Dalarna University, School of Culture and Society.
2023 (English)Independent thesis Basic level (degree of Bachelor), 10 HE creditsStudent thesis
Abstract [en]

Scuba Diving is a growing sport in Sweden and globally, as the sport continues to grow an understanding of what motivates individuals to participate in this sport becomes more important. This thesis was built upon previous studies in order to identify what push factors motivate licenced Swedish scuba divers to dive and investigate if experience levels had any effect on these push motivational factors. In order to answer these research questions, the author used quantitative research methods to analyse data collected from various dive clubs, dive centres, and Facebook groups targeting Swedish scuba divers. In total twenty different groups and organizations were targeted and a total of 370 responses were collected. Following this, six responses were removed from the sample due to them being blank or not relevant to the research questions. The data collected showed that Swedish scuba divers were mainly males between the ages of 35 and 55 years of age with at least a high school degree but more commonly at least a bachelor’s degree. Furthermore, five main motivational factors were found through the data analysis that involved 24 different motivational variables. Factor analyses of these motivational variables lead to five factors emerging, the most important of which was labelled Experience. The data also found that in four of the five cases, experience levels did not have a significant effect on the motivational factors of Swedish scuba divers. However, experience levels did influence one of the motivational factors found in the analyses. Further areas of research following this thesis may include a look at the pull motivational factors for Swedish scuba divers as well as further research into the relationship between experience levels and motivational factors.

Place, publisher, year, edition, pages
2023.
Keywords [en]
Scuba Diving, Sweden, Motivation, Push Factors, Experience levels
National Category
Human Geography
Identifiers
URN: urn:nbn:se:du-46719OAI: oai:DiVA.org:du-46719DiVA, id: diva2:1787967
Subject / course
Tourism Studies
Available from: 2023-08-15 Created: 2023-08-15Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf