Several authors in the futures studies field have in their efforts to improve quality argued that better methods must be developed, which makes sense. But the theoretical awareness in the substantive questions upon which the studies are based is probably more important. In that light, the primary objective of this article is to formulate a method of how fundamental social issues (views on society and humanity) are addressed in a future study, apply it to one empirical case (telecommunications company Ericsson) and thereafter analyze the method’s strengths and weaknesses. The study shows that the method gained a satisfactory foothold in the material and it has an appropriate depth in relation to desired efficiency. This work has shown that the analytical method is relevant and adequate to understand and describe the orientation and contents of futures studies. Therewith, the study has generated greater awareness of fundamental assumptions in future studies that can contribute to enhancing their quality. © 2007 Elsevier Ltd. All rights reserved.