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Investigation of the impact of personal norms and environmental awareness to sustainable purchasing behaviour among tourists in Sweden: Quantitative Analysis
Dalarna University, School of Culture and Society.
2023 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. To do this, a survey was given to visitors (both domestic and international) to Sweden, and statistical analysis was done on the data gathered. The study's conclusions show a strong relationship between individual norms, environmental knowledge, and environmentally conscious purchasing practices among Swedish travelers. This shows that more environmentally conscious travelers are more likely to choose sustainable travel options, especially when it comes to choosing eco-friendly lodging. Policymakers, stakeholders in the tourist sector, and marketers wanting to promote sustainable tourism practices in Sweden can all benefit from the knowledge provided by these insights. The development of tailored measures to promote eco-conscious tourism behaviors among visitors to this Scandinavian destination can be aided by an understanding of the interaction between personal norms and environmental awareness.

Place, publisher, year, edition, pages
2023.
Keywords [en]
Personal norms, Purchasing behavior, Swedish tourists, Eco-friendly accommodation choices
National Category
Human Geography
Identifiers
URN: urn:nbn:se:du-47079OAI: oai:DiVA.org:du-47079DiVA, id: diva2:1802649
Subject / course
Tourism Studies
Available from: 2023-10-05 Created: 2023-10-05Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf