In Japanese, women´s language is often referred to as onnakotoba or joseigo, whereas men´s language is referred to as either otokokotoba or danseigo. Women´s and men´s languages differ in their use of pronouns, sentence-ending particles and lexical items, for example. Men´s language is generally seen as vulgar and women´s language as more polite. The aim of this study is to find out if gendered language theories by Kawasaki & McDougall (2003) and Shibatani (1990) apply to the speech styles of Japanese my day vloggers by analyzing 20 daily vlogs on YouTube. This study also explores if there are any differences in gendered language use between female and male vloggers. I transcribed all the 20 10-20-minute my day vlogs, and examined the usage of pronouns, sentence-ending particles and politeness levels. It was found that while the preferred pronouns depended on the vloggers´ gender, all the vloggers greatly preferred gender-neutral sentence ending particles. The female vloggers used more polite language than men, for example over half of them used kenjougo (humble language), while only three of the male vloggers used humble language.