This chapter examines tourism entrepreneurship as a place-based phenomenon involving value-creation through interactions of firm owners with their spatial environment. It explains how, in recent years, tourism entrepreneurship has emerged as a key research theme in tourism geographies, reflecting the key role of small-scale tourism businesses at tourism destinations worldwide. The chapter builds on earlier studies focusing mostly on the attributes and motivations of tourism entrepreneurs and presents research avenues that can advance our understanding of tourism entrepreneurship. Importantly, it proposes ‘spatial bricolage’ as a concept that describes and explains the modus operandi of tourism entrepreneurs. This is a useful framework for investigating tourism entrepreneurship as centred on the interplay between owner-managers of tourism businesses and their geographical context. Specifically, the chapter directs scholarly attention towards the operating circumstances of small-scale tourism businesses and how owner-managers can create value and overcome limitations. The chapter ends with thoughts for expanding the study of tourism entrepreneurs and entrepreneurship from a geographical perspective.