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Examining Visitor Attitudes and Motivations at a Space Science Centre
Dalarna University, School of Languages and Media Studies, Science communication.
2004 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

The H.R. MacMillan Space Centre is a multi-faceted organization whose mission is to educate, inspire and evoke a sense of wonder about the universe, our planet and space exploration. As a popular, Vancouver science centre, it faces the same range of challenges and issues as other major attractions: how does the Space Centre maintain a healthy public attendance in an increasingly competitive market where visitors continue to be presented with an increasingly rich range of choices for their leisure spending and entertainment dollars? This front-end study investigated visitor attitudes, thoughts and preconceptions on the topic of space and astronomy. It also examined visitors’ motivations for coming to a space science centre. Useful insights were obtained which will be applied to improve future programme content and exhibit development.

Place, publisher, year, edition, pages
Borlänge, 2004. , 48 p.
Keyword [en]
space centre, planetarium, museum, visitor agendas, space science, astronomy, front end studies, visitor motivations, constructivism, free-choice learning, audience research
Identifiers
URN: urn:nbn:se:du-1162OAI: oai:dalea.du.se:1162DiVA: diva2:517761
Supervisors
Available from: 2005-05-24 Created: 2005-05-24 Last updated: 2012-04-24Bibliographically approved

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fulltext(788 kB)1114 downloads
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File name FULLTEXT01.pdfFile size 788 kBChecksum SHA-512
74943cd804a63596f371f1041f1f86c6b8ab715e3ff3183eb6d36c46406c03b3177ff952333f9b235daa9001205dac575dfc1d3c3cb739324da0963122d999e2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf