du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Grafisk profilering för butiksmiljö: Creating a visual identity for a store
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. The proposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and other applications. The theory section is within the field of graphic profiling and with some focus on profiling in stores. A clear visual identity is important for a company because what the company communicates internally and externally should be kept as consistent as possible. This is especially important nowadays when more and more similar products and stores are available. This means that the visual identity becomes part of the competition with other products and stores. The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules and templates makes a consistent visual profile.

Place, publisher, year, edition, pages
Borlänge, 2007. , 38 p.
Keyword [sv]
Grafisk profil, logotyp, butik, inredning
Identifiers
URN: urn:nbn:se:du-3019OAI: oai:dalea.du.se:3019DiVA: diva2:518322
Uppsok
Technology
Supervisors
Available from: 2007-12-04 Created: 2007-12-04 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(21497 kB)653 downloads
File information
File name FULLTEXT01.pdfFile size 21497 kBChecksum SHA-512
d4a16ef44dc955e6cdc1b821aaae8c8e28aedf8d7ae12ef54f216153e9692f8c42f8188e93983f09f10d26806006d7a758b4004aef61b75942bc7669163ca132
Type fulltextMimetype application/pdf

By organisation
Graphic/Arts Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 653 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 945 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf