This degree project includes both a theoretic component and a practical component within the graphic profiling domain. Literature on graphic design has been studied for the theoretical part and the achieved knowledge has been used for the practical part. The project has been to produce graphic material for “Rookiefestivalen” in Hultsfred. In modern society it is important for a corporation to distinguish itself from others by using a graphic profile. Through using a graphic profile the company can have an affect on how it is perceived by others. This is true not only for corporations as both organisations, societies and other events will benefit from the use of a graphic profile. The material that’s been produced is not within the traditional boundaries of graphic profiling. It is rather marketing material for the festival. The graphic profile was applied to a variety of things such as posters, flyers, ad’s and the festival’s website. The result is to be seen in the appendix of this degree project and on the Internet: http://www.rookierockparty.se