This degree project has been done in parallel to the advertising agency Hera in Uppsala, and contains the creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication. Aircall was found 1 February 2004, when three smaller companies became one. This new company were in need of a common brand and a uniform profile. The created graphic profile has been applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. The graphic profile has also been used when designing the shop interior end exterior. Research has been done on competitors graphic profiles and advertisement. The project also contains a deepening in corporate identity.