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Grafisk profilering och identitetsskapande
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and contains the creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication. Aircall was found 1 February 2004, when three smaller companies became one. This new company were in need of a common brand and a uniform profile. The created graphic profile has been applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. The graphic profile has also been used when designing the shop interior end exterior. Research has been done on competitors graphic profiles and advertisement. The project also contains a deepening in corporate identity.

Place, publisher, year, edition, pages
Borlänge, 2004. , 20 p.
Keyword [sv]
Grafisk profilering, företagsidentitet, designprocessen, logotyper, varumärken.
Identifiers
URN: urn:nbn:se:du-3554OAI: oai:dalea.du.se:3554DiVA: diva2:518502
Uppsok
Technology
Supervisors
Available from: 2008-11-26 Created: 2008-11-26 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(744 kB)480 downloads
File information
File name FULLTEXT01.pdfFile size 744 kBChecksum SHA-512
de70b6437ef8b7b509674c61844a309d6ff34f8dbaa0520c9d958b72d2b51faed229ce0105bc89766d3c207abfef31148aa6deae85997d5dfea224da5177e63a
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf