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Corporate identity through graphic design
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

The degree project has been implemented abroad in Brisbane, Australia. A literature study has been performed parallel to the practical work within the subject »Corporate identity through graphical design«. In this study deeper research has been made concerning the establishment and manifestation of a corporate identity and its program. The knowledge given from this study has been put into practice through two larger projects. The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporate identity program was designed for a new company. The company is a fitness centre, called Knockout Fitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow and Boxercise but also Aqua aerobics. They needed a full corporate identity program including a logotype, business card, letter paper-paper and address labels. The second project was carried out at Queensland University of Technology in Brisbane. A promotion campaign was designed for the Department of Visual Arts, which included two information folders and one advertisement. The purpose of the campaign was to promote both the undergraduate and postgraduate courses offered within the department.

Place, publisher, year, edition, pages
Borlänge, 2002. , 53 p.
Keyword [sv]
corporate identity, graphic profile, design, folder, advertisement, De Pasquale, Queensland University of Technology
Identifiers
URN: urn:nbn:se:du-3561OAI: oai:dalea.du.se:3561DiVA: diva2:518507
Uppsok
Technology
Supervisors
Available from: 2008-11-27 Created: 2008-11-27 Last updated: 2012-04-24Bibliographically approved

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fulltext(2208 kB)492 downloads
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c30e9bd721b35d8d201f74bc180e0f664a7a547c39d3281bdabfb79fbe252a464ffc335ee6fb9c7a8248d1858e4f004dba2bd00b3ef60c9c310a1812fb3c948d
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf