du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Materialundersökning
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

This report emphasizes the importance of seeing a university as a company that offers a service. It is important to see the different quality dimensions that distinguish a service. The customer-focused planning has also set the structure of this degree project. The marketing investigation is based on recruit questionnaires and interviews with secondary school students. The questionnaires show that the catalogue still reaches out with most information despite constant increase of information search at the Internet. The students seem to prefer University of Kristianstad´s catalogue front. The competition analysis is based on telephone interviews and information material sent from the other universities. Structure, usage of the graphic profile amongst more is reviewed for every university. The answers have varied a lot but there are few that have a good structure. University of Dalarna´s information material has neither structure nor a homogenous look. The employees at University of Dalarna are not using the universities graphic profile. They are also dissatisfied regarding the absence of pre-produced, general overhead film series. The internal analysis also shows that the employees don’t know which material is accessible or where to find it.

Place, publisher, year, edition, pages
Borlänge, 2002. , 39 p.
Keyword [sv]
Marknadsundersökning, konkurrentanalys, intern analys, Högskolan Dalarna, struktur, informationsmaterial.
Identifiers
URN: urn:nbn:se:du-3563OAI: oai:dalea.du.se:3563DiVA: diva2:518509
Uppsok
Technology
Supervisors
Available from: 2008-11-27 Created: 2008-11-27 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(6395 kB)382 downloads
File information
File name FULLTEXT01.pdfFile size 6395 kBChecksum SHA-512
c3829a3b6e53d2c2cc94331b5a4b6bf7187a6ff564b85a91d04fdd0926f7e27163144c0203143d04793c950c0fae2b0b510f83204b0440ca6d1fb76be2d748f7
Type fulltextMimetype application/pdf

By organisation
Graphic/Arts Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 382 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 406 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf