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Varumärkning för småföretag
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has been made. From this, three sets of graphic profile-program have been formed and these are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed. To cause an identity is to prove that someone or something exists by individualizing and distinguish. Every individual or company has its qualities or charasteristics. The way to a desirable identity is going by a corporate identity-program that contains the companies strategies, people, products, buildings, trademarks, graphic design. To create an identity a well considered strategy is needed, where all members of the company are involved. This will lead to a positive image and means for an efficient market communication. The identity of the company is that the company wish what the company/product will stand for, but the image is what the market think about the company/product. The surrounding world will be convinced that the company is a reliable producer or deliverer. The company vill also be regarded as useful and responsable, profitable as an object or partner and a good place of work. Today, trademarking is the most important carrier of identity for a company. A trademark, like a word, a picture or a slogan, will distinguish a product from the others. What is needed to build up a strong trademark? How can a trade mark be developed to an advantage? To get a lot of people in the same direction clear guidlines are needed. Usually you focused on graphic design, especially the symbols and marks of the companies. The results are presented on a graphic profile, documented in a graphic manual.

Place, publisher, year, edition, pages
Borlänge, 2002. , 42 p.
Keyword [sv]
identitet, företagsidentitet, corporate identity, företagsprofilering, varumärkesuppbyggnad, varumärke, grafisk profil, logotyp, symbol
Identifiers
URN: urn:nbn:se:du-3578OAI: oai:dalea.du.se:3578DiVA: diva2:518520
Uppsok
Technology
Supervisors
Available from: 2008-11-27 Created: 2008-11-27 Last updated: 2012-04-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf