This degree project is a study of graphics profiling with a practical application on IUC Dalarna. The competition between companies is getting harder and harder. Competing goods and services has a tendency to be more and more equal to each other in respect of quality and value. The customer chooses the Company with a high reputation and confidence. This is one of the reasons why a company should strengthen their company profile. The graphic profile is an important part of the company profile and it gives positive signals to the company spirit and customers. The degree project contains a guide to graphics profiling. The different phases are research, analysis, construction of graphic material and presentation. The guide is put into practise at IUC Dalarna and the result is documented in a graphic manual.