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Lindex - vägen till en tydligare logotyp
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Lindex has a strong fashion position and is one of northern Europe's leading fashion retailers. Unfortunately their logotype no longer measures up to the fashion level that is required. Surveys and interviews have been conducted with employees at Lindex, disscusing their logotype. I have come to the conclusion that what is needed from Lindex side is strict guidlines for the employees to follow so that all information from Lindex to their customers is made with a great touch of fashion to it and in a coherent way.

Place, publisher, year, edition, pages
Borlänge, 2009. , 78 p.
Keyword [sv]
Logotyp, Varumärke, Lindex, Mode, Butik, Märkesidentitet
Identifiers
URN: urn:nbn:se:du-4287OAI: oai:dalea.du.se:4287DiVA: diva2:518749
Uppsok
Technology
Supervisors
Available from: 2009-11-25 Created: 2009-11-25 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(4008 kB)948 downloads
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File name FULLTEXT01.pdfFile size 4008 kBChecksum SHA-512
094b4ce597873c64809db5223318eeaa4d0d24ff4ddf57ce65ce62b05ea401e7af3fc0e6a032f7bfefaafbddd1ad8b5ce15ce583a931e98a064a6fe506d8405b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf