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Modelling Recreation Demand Using Choice Experiments: Using Swedish Snowmobilers Demand for Groomed trails
Dalarna University, School of Technology and Business Studies, Economics.
2010 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This paper is concerned with the use of the choice experiment method for modeling the demand for snowmobiling . The Choice Experiment includes five attributes, standard, composition, length, price day card and experience along trail. The paper estimates the snowmobile owners’ preferences and the most preferred attributes, including their will-ingness to pay for a daytrip on groomed snowmobile trail. The data consists of the an-swers from 479 registered snowmobile owners, who answered two hypothetical choice questions each. Estimating using the multinominal logit model, it is found that snow-mobilers on average are willing to pay 22.5 SEK for one day of snowmobiling on a trail with quality described as skidded every 14th day. Furthermore, it is found that the WTP increases with the quality of trail grooming. The result of this paper can be used as a yardstick for snowmobile clubs wanting to develop their trail net worth, organizations and companies developing snowmobiling as a recreational activities and marketers in-terested in marketing snowmobiling as recreational activities.

Place, publisher, year, edition, pages
Borlange, 2010. , 38 p.
Keyword [en]
choice experiments, snowmobiling, stated choice, trail
Identifiers
URN: urn:nbn:se:du-4642OAI: oai:dalea.du.se:4642DiVA: diva2:518819
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-04-21 Created: 2010-04-21 Last updated: 2012-04-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf