du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Borlänge, Dalarnas köpstad no 1: Hur centrum, Kupolen och Norra Backa kan bindas samman för att tillsammans vinna köpkraften
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Thesis: The aim of our study is to identify how IKEA's external establishment at Norra Backa can affect Kupolen and the centre. This in order to provide suggestions on how these trade areas can be connected and create a whole to thereby gain the purchasing power. Method: In our study we used triangulation. That means we have used both a quantitative and a qualitative approach. The quantitative method based on a survey with 100 respondents. The qualitative method is based on interviews with the centre conductors of Borlänge, Laila G Prosén and Anna Timander. Theory: The theories we have used is STP, substitution effects and effects of overspill, important factors for an attractive market town, Town Centre Management, Urban Retail Product. Conclusion: We found how IKEA's establishment at Norra Backa may affect Kupolen and the center of Borlänge then we gave suggestions on how these trade areas can be connected.

Place, publisher, year, edition, pages
Borlänge, 2010. , 75 p.
Keyword [sv]
Externhandel, stadskärna, handelsplats, Kupolen, Borlänge centrum, Norra Backa, IKEA, STP, Town Centre Management, Urban Retail Product, substitutionseffekter, överspillningseffekter
Identifiers
URN: urn:nbn:se:du-4807OAI: oai:dalea.du.se:4807DiVA: diva2:518881
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-10 Created: 2010-06-10 Last updated: 2012-04-24Bibliographically approved

Open Access in DiVA

fulltext(546 kB)719 downloads
File information
File name FULLTEXT01.pdfFile size 546 kBChecksum SHA-512
8d3cf51216c9af096d3f2c5c0fbb8f947723f727e06f630b91c89aead50cffd7084d65b0546adbfa82f0a2ff45f2c6c91b7d41e7670ae83e3fa5c275658050ef
Type fulltextMimetype application/pdf

By organisation
Business Administration and Management

Search outside of DiVA

GoogleGoogle Scholar
Total: 719 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 587 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf