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The Choice of STIGA Table Tennis Blades: Evidence from China
Dalarna University, School of Technology and Business Studies, Economics.
Dalarna University, School of Technology and Business Studies, Economics.
2010 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The purpose of this paper is to investigate how individuals with different characteristics make their choice-decisions when consuming STIGA table tennis blades, which are combinations of various attributes, such as price, control, attack, etc. It is expected that the general trend of choice behavior on this special commodity can be, at least to some extent, revealed. Data were collected using questionnaires sent to registered members of a table tennis club in China. The questionnaires included information and questions about individuals’ monthly income levels, ages, technique styles, etc. A multinomial logit model was then applied to analyze factors determining Chinese consumers’ choice behavior on STIGA table tennis blades. The results indicated that the main element influencing Chinese consumers’ choice of STIGA ping-pong blades was the technique style and other variables did not seem to influence the choice of table tennis blades. These results might be explained by the limited sample size as well as unmeasured and immeasurable factors. Thus, a more extensive research is needed to be conducted in the future.

Place, publisher, year, edition, pages
Borlänge, 2010. , 41 p.
Keyword [en]
Consumer Behavior, Individual Characteristics, Choice Experiment, Multinomial Logit Model
Identifiers
URN: urn:nbn:se:du-4879OAI: oai:dalea.du.se:4879DiVA: diva2:518918
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-07-16 Created: 2010-07-16 Last updated: 2012-04-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf