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Grafisk profilering som en del av varumärkesarbetet
Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography. The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group. The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications. According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires.

Place, publisher, year, edition, pages
Borlänge, 2010. , 59 p.
Keyword [sv]
grafisk profil, grafisk manual, företagsprofilering, varumärke, varumärkesarbete, varumärkesidentitet, grafisk design, graphic profile, graphic manual, visual identity, brand, branding, brand identity, graphic design
Identifiers
URN: urn:nbn:se:du-5060OAI: oai:dalea.du.se:5060DiVA: diva2:518952
Uppsok
Technology
Supervisors
Available from: 2010-11-03 Created: 2010-11-03 Last updated: 2012-04-24Bibliographically approved

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fulltext(4149 kB)672 downloads
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File name FULLTEXT01.pdfFile size 4149 kBChecksum SHA-512
ea5073384c8a2fd958c7612db4fea1fcca3a9e67bcf34ace82c4cba6356425b76f15bf672dc6a614f7570bccb268d7b01ac5a2f3e67359ab15a74f2b1fb684c5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf