The paper presents details about a doctoral-level EcoDesign course, as an education for sustainable development experience, in relation to pedagogic theory. The aim was to promote transformative learning in order to facilitate more productive use of environmental knowledge in product and business development. The course included interdisciplinary dialogue founded in real world experiences presented by lecturers from business, government and NGOs, as well as study visits and group work on the drafting of journal papers. The key pedagogical objective was to widen the perspective to embrace more humanly engaging concerns and to enhance the student's overall understanding about relations between sustainable development priorities and product design practices.