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The effects of attitudes and personality traits on mode choice
Dalarna University, School of Technology and Business Studies, Economics.ORCID iD: 0000-0001-5031-3863
2006 (English)In: Transportation Research Part A: Policy and Practice, ISSN 0965-8564, Vol. 40, no 6, 507-525 p.Article in journal (Refereed) Published
Abstract [en]

We hypothesise that differences in people's attitudes and personality traits lead them to attribute varying importance to environmental considerations, safety, comfort, convenience and flexibility. Differences in personality traits call be revealed not only in the individuals' choice of transport, but also in other actions of their everyday lives-such as how much they recycle, whether they take precautions or avoid dangerous pursuits. Conditioning on a set of exogenous individual characteristics, we use indicators of attitudes and personality traits to form latent variables for inclusion in an, otherwise standard, discrete mode choice model. With a sample of Swedish commuters, we find that both attitudes towards flexibility and comfort, as well as being pro-environmentally inclined, influence the individual's choice of mode. Although modal time and cost still are important, it follows that there are other ways, apart from economic incentives, to attract individuals to the, from society's perspective, desirable public modes of transport. Our results should provide useful information to policy-makers and transportation planners developing sustainable transportation systems.

Place, publisher, year, edition, pages
2006. Vol. 40, no 6, 507-525 p.
Keyword [en]
latent variable; discrete choice model; safety preferences; pro-environmental preferences
National Category
Economics and Business Psychology
Identifiers
URN: urn:nbn:se:du-1937DOI: 10.1016/j.tra.2005.09.001ISI: 000237094500004OAI: oai:dalea.du.se:1937DiVA: diva2:519648
Available from: 2006-03-12 Created: 2006-03-12 Last updated: 2015-11-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf