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Advertising as a signaling device: simulated maximum likelihood estimation of a multiple random effects count data model
Dalarna University, School of Technology and Business Studies, Economics.
2008 (English)In: Economics Letters, ISSN 0165-1765, E-ISSN 1873-7374, Vol. 101, no 3, p. 227-229Article in journal (Refereed) Published
Abstract [en]

The paper empirically studies whether pharmaceutical firms uses advertising as a signal for high quality drugs. A multiple random effects count data hurdle model is specified and a simulated maximum likelihood estimation approach is developed and utilized in the empirical analysis.

Place, publisher, year, edition, pages
2008. Vol. 101, no 3, p. 227-229
Keywords [en]
Regionala förändringsprocesser
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:du-3607DOI: 10.1016/j.econlet.2008.08.017ISI: 000261598500021OAI: oai:dalea.du.se:3607DiVA, id: diva2:519986
Available from: 2008-12-22 Created: 2008-12-22 Last updated: 2017-12-07Bibliographically approved

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CiteExportLink to record
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