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Has the experience economy arrived?: The views of destination managers in three visitor-dependent areas
Dalarna University, School of Technology and Business Studies, Business Administration and Management.ORCID iD: 0000-0003-1225-1029
2009 (English)In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 2, p. 201-216Article in journal (Refereed) Published
Abstract [en]

This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co-creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor-dependent economies.

Place, publisher, year, edition, pages
2009. Vol. 11, no 2, p. 201-216
Keyword [en]
the experience economy, destination management, consumer behaviour in tourism
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-3897DOI: 10.1002/jtr.719ISI: 000270955200008OAI: oai:dalea.du.se:3897DiVA, id: diva2:520058
Available from: 2009-04-01 Created: 2009-04-01 Last updated: 2017-12-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • nn-NB
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  • asciidoc
  • rtf