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The destination-management organisation and the integrative destination-marketing process
Dalarna University, School of Technology and Business Studies, Business Administration and Management.ORCID iD: 0000-0003-1225-1029
2009 (English)In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, p. 283-296Article in journal (Refereed) Published
Abstract [en]

A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

Place, publisher, year, edition, pages
2009. Vol. 11, no 3, p. 283-296
Keywords [en]
co-operation, destination, management organisation, destination marketing, legitimacy, network
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-3966DOI: 10.1002/jtr.695ISI: 000270955300005OAI: oai:dalea.du.se:3966DiVA, id: diva2:520069
Available from: 2009-05-13 Created: 2009-05-13 Last updated: 2017-12-07Bibliographically approved

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Elbe, Jörgen
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • chicago-note-bibliography
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • text
  • asciidoc
  • rtf