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Understanding legitimacy in the foreign market entry process
Dalarna University, School of Technology and Business Studies, Business Administration and Management.ORCID iD: 0000-0003-2795-7630
2009 (English)In: International Journal of Business Environment, ISSN 1740-0597, Vol. 2, no 4, p. 453-467Article in journal (Refereed) Published
Abstract [en]

From a network perspective, entering a foreign market is seen as establishing relationships across borders. In this article, however, it is argued that apart from and/or along with developing relationships, it is vital to consider how the entrant firm understands what is perceived as legitimate. The purpose, therefore, is to develop the research on foreign market entry processes by focusing on the entrant firm’s understanding of host country actors’ expectations on its behaviour, providing legitimacy to the entrant firm. It is proposed that the foreign market entry process is affected by the degree of internationalisation in the home market network, the structure of the host country network, and the coercive, as well as the normative pressures. One implication is that an entrant firm must understand the correspondence between its interpretations and the host country’s real expectations.

Place, publisher, year, edition, pages
2009. Vol. 2, no 4, p. 453-467
Keywords [en]
legitimacy; market entry; institutional theory; socio-political environment; business environment; network; expectations; relationship development; position
Research subject
Komplexa system - mikrodataanalys, Regional utveckling och sammanhållning
Identifiers
URN: urn:nbn:se:du-4233OAI: oai:dalea.du.se:4233DiVA, id: diva2:520103
Available from: 2009-10-13 Created: 2009-10-13 Last updated: 2015-06-16Bibliographically approved

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Gebert-Persson, Sabine

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CiteExportLink to record
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Citation style
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  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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