This article analyzes how people in late modern society characterized by de¬traditionalization and individualization use moving images as a cultural resource for the construction of meaningful subjective world views. With a critical focus on ‘the self’ as a core aspect in contemporary media society, Eric W. Rothenbuhler labels the individual self as one of ‘the sacred objects of modern culture’ (Rothenbuhler 2006: 31). The article makes use of empirical data to illustrate and theoretically develop perspectives on how the audience uses fiction film in everyday life to elicit self-reflection and how film engagement is interconnected to spectator´s creation of self images (Giddens 1991, Axelson 2008b, Vaage 2008), but also how cinematic experiences could be a resource for the spectators’ construction of more profound and long-lasting ideas of being part of a moral community (Brereton 2005, Jerslev 2006, Klinger 2008, Barker 2009, Vaage 2009). Some empirical findings support a conclusion that moving images create a transitional space for the human mind, with the capacity of transporting the spectator from real life to fiction and back to real life again, helping the individual with an ongoing process of transforming the self, dealing with who you actually are, and who you want to become (Axelson 2008a, Vaage 2009). Other case studies show how the audience experience meaning in watching films, providing insights about meaning in life and general lessons of life value (Oliver and Hartmann 2010).