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Tourism experiences for some of for many?: Examples From the Destination Development of Kiruna, Northern Sweden
Dalarna University, School of Technology and Business Studies, Human Geography.ORCID iD: 0000-0001-8134-5999
Dalarna University, School of Technology and Business Studies, Human Geography.ORCID iD: 0000-0002-4919-4462
2011 (English)In: Annual Meeting of the Association of American Geographers, Seattle, 2011Conference paper, Published paper (Other academic)
Abstract [en]

Destinations in the Arctic has been trying to position themselves in the areas of niche and small-scale tourism often claiming that this type of tourism is more sustainable and thereby also could be labelled and promoted as eco-tourism. This study focuses on Kiruna, Sweden, as an example of a destination with a unique profile that is used to attract a specific group of tourists. There are several factors attributing to the type of image that has been created and actively promoted for the tourists searching for both traditional and rather special tourism, such as polar light, midnight sun, indigenous Sami culture, nature tourism, film and music festivals, one of the deepest ongoing underground iron ore mines and space tourism. The latest developments show the signs of the destination specifically targeting more affluent visitors. The focus of this paper is to analyse the marketing strategies of the main actors at the destination and gain knowledge on how small and medium size enterprises actively choose their target groups and how they relate to the marketing of the destination of Kiruna. What are the consequences of these strategies for the businesses and for the destination as a whole? The study utilises qualitative interviews as well as secondary data available from different published and electronic sources.

Place, publisher, year, edition, pages
Seattle, 2011.
Keyword [en]
Sub-Arctic, niche tourism, Sami culture, destination development, marketing
Research subject
Komplexa system - mikrodataanalys, Kulturturism och malmbrytning sida vid sida? Gruvans produktionssystem i den regionala utvecklingen
Identifiers
URN: urn:nbn:se:du-6148OAI: oai:dalea.du.se:6148DiVA: diva2:522463
Conference
Annual Meeting of the Association of American Geographers , Seattle, 11-17 April, 2011
Available from: 2011-12-20 Created: 2011-12-20 Last updated: 2016-11-16Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf