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Workflow management: design management support in professional audiovisual production
Dalarna University, School of Humanities and Media Studies, Moving Image Production.ORCID iD: 0000-0003-2006-4522
Dalarna University, School of Humanities and Media Studies, Moving Image Production.
Mälardalens Högskola / IPR. (Design och Visualisering / ID)
2012 (English)In: SDPS-2012: PROCEEDINGS OF The Fifteenth International Conference on Technology of Complex Systems / [ed] Dr. Sang Suh, Dr. Wolfgang Reisig, Texas, 2012, Vol. 1, p. 144-151Conference paper, Published paper (Refereed)
Abstract [en]

This paper deals with the need for design management support within the Audiovisual Industry, due to the increasing variety of video file formats and codecs available to professionals. The amount of video file formats and codecs are referred to as ‘the file format jungle’ by moving image professionals, and needs to be navigated by managerial staff that are not electronic engineers or technicians, but responsible for audio-visual design work within film and TV production.

We have evaluated a prototype for a design management support tool that compares file formats and codecs for different production tools, with the help of Swedish moving image industry producers. The core principals of the support tool prototype are found to cohere with the needs for design management support within film and TV production, and the tool is therefore an option for commercial development.

Place, publisher, year, edition, pages
Texas, 2012. Vol. 1, p. 144-151
Series
SDPS Conference Proceedings, ISSN 1090-9389
Keywords [en]
Creativity, Design Management Support, Audiovisual Design, Film/TV Production
National Category
Media Engineering Design
Research subject
Intercultural Studies, Nya designprocesser inom den audiovisuella industrin
Identifiers
URN: urn:nbn:se:du-11459OAI: oai:DiVA.org:du-11459DiVA, id: diva2:577046
Conference
SPDS-2012 The Technology of Complex Systems, June 10-14, 2012, Berlin
Projects
New Design Processes in the Audiovisual IndustryAvailable from: 2012-12-14 Created: 2012-12-14 Last updated: 2017-09-27Bibliographically approved
In thesis
1. Framing the Gaze: (Audio-) Visual Design Intentions and Perceptual Considerations in Film Editing
Open this publication in new window or tab >>Framing the Gaze: (Audio-) Visual Design Intentions and Perceptual Considerations in Film Editing
2017 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The theme for this doctoral thesis focuses on how a film editor strives actively to perceptually frame and direct the film viewer’s gaze across film edits. The editor’s (audio-)visual intentions concerning the film viewing correspond to perceptual considerations that the editor makes during film editing.

Film editing in this thesis is considered as a kind of design work, foremost motivated by the possibilities of many new approaches, questions, and answers that a design perspective brings, stretching well beyond what previously adopted perspectives have done.

The research questions asked, as well as the presented results, are discussed with regard to design theory, established film production field knowledge, and perception research. Apart from considering audiovisual perception in a film editing context, film editing is also discussed as audiovisual design, and tentative implications for the role of perception in other kinds of design work are pointed out.

The results of my analyses are that there is reason to consider parts of film production as design work; that properties of an audiovisual material affect the creative space; that perceptual considerations are a significant part of the film editor’s treatment of the audiovisual material; that film viewers’ response to film edits varies with the shape of the edits; and that this variation is possible to link with the film editor’s intention regarding the edits, as well as to the degree of fulfillment of the intention.

I conclude that perceptual precision at the edit point is decisive for attaining a desired film-viewing decoding of a film sequence, and that when the perceptual precision is low, it is likely that the perceived continuity of the film fails.

The contribution of this doctoral thesis is that it drives the investigation of actual appliance of perception as audiovisual knowledge in film editing. Hence, it also adds to the more general discussion on perception as part of audiovisual thinking, and how audiovisual knowledge is formed.

The thesis contributes to the area of Innovation and Design through its mix of methods, since the main study considers the creation of new artefacts, the thinking going on during that process, as well as human responses to the artefacts. Conclusively, the thesis provides a thorough example of how a design research perspective can add to the understanding of film production, and its trades and activities.

Abstract [sv]

Temat för denna doktorsavhandling är hur det går till när en filmklippare aktivt strävar emot att perceptuellt fånga in och styra sin filmtittares blick över filmklipp. Klipparens (audio-)visuella intentioner med filmtittandet motsvaras av perceptuella överväganden som klipparen gör under klipparbetet.

Klipparbetet motiveras i denna avhandling som ett designarbete, främst för att ett designperspektiv på filmproduktion har möjligheter att bidra med många nya infallsvinklar, frågeställningar och svar, som sträcker sig bortom vad tidigare tillämpade perspektiv gör.

De forskningsfrågor som ställs, och de svar som presenteras, diskuteras sedan gentemot designteori, etablerad filmproduktionskunskap och perceptionsforskning. Utöver att audiovisuell perception beaktas inom filmklippningskontexten, diskuteras även filmklippning som audiovisuell design, och kopplingar görs till annat designarbete och möjliga implikationer för perceptionens roll i dessa sammanhang.

Data om klipparbetet har skapats via videoinspelade deltagande observation där även fortlöpande skärminspelningar skett, medan en filmklippare färdigställde en dokumentärfilmsekvens. Utifrån dessa inspelningar har sedan en elicitering med filmklipparen skett. På så vis har klipparens intentioner och möjliga beaktande av perceptuella faktorer fångats in.

Klipparens intentioner avseende filmtittare har sedan testats via ögonrörelsestudier där tittarnas ögondata samlats in medan de tittat på den skapade filmsekvensen.

Resultaten av mina analyser är att det finns skäl att betrakta delar av filmproduktion som designarbete, att audiovisuella materialegenskaper påverkar det kreativa utrymmet, att perceptuella hänsyn ingår som en väsentlig del av filmklipparens bearbetning av det audiovisuella materialet, att filmtittares respons på filmklipp varierar med hur klippen är utformade, samt att man kan koppla denna variation till filmklipparens intention med klippen, och graden av intentionens uppfyllelse.

Jag drar slutsatserna att perceptuell precision i klippunkten är avgörande för att uppnå en önskad avkodning av en filmsekvens för tittarens del, samt att när den perceptuella precisionen är låg är det troligt att den upplevda kontinuiteten hos filmen fallerar.

Doktorsavhandlingens bidrag är att den hjälper till att reda ut den faktiska tillämpningen av perceptionen som audiovisuell kunskap i filmklippning. Men den bidrar därmed även till en mera generell diskussion om perception som en del av audiovisuellt tänkande och formerandet av audiovisuell kunskap.

Avhandlingen bidrar till området Innovation och Design genom sin blandning av metoder, eftersom huvudstudien rör skapandet av nya artefakter och tänkande som pågår inom denna process, liksom mänsklig respons på dessa artefakter. Slutligen bidrar avhandlingen med ett genomgripande exempel på hur ett designforskningsperspektiv kan bidra till att förstå delar av filmproduktion, och de yrken och aktiviteter som sker där.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2017
Keywords
moving image editing, film production, TV production, audiovisual design, audiovisual perception, filmklippning, videoredigering, filmproduktion, TV-produktion, audiovisuell design, audiovisuell perception
National Category
Design
Research subject
Intercultural Studies
Identifiers
urn:nbn:se:du-26362 (URN)978-91-7485-340-7 (ISBN)
Public defence
2017-09-15, Raspen, Mälardalens högskola, Eskilstuna, 10:00 (English)
Opponent
Supervisors
Available from: 2017-09-27 Created: 2017-09-27 Last updated: 2017-09-27Bibliographically approved

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https://www.sdpsnet.org/sdps/documents/sdps-2012/sdps_proceeding_2012_Berlin_v26.pdf

Authority records BETA

Swenberg, ThorbjörnEriksson, Per Erik

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Citation style
  • apa
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