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Peace, love and well-being: Volunteering at the Peace & Love festival in Borlänge, Sweden
Dalarna University, School of Technology and Business Studies, Economics. (Tourism studies)ORCID iD: 0000-0001-5031-3863
Dalarna University, School of Technology and Business Studies, Economics. (Tourism studies)
2014 (English)In: Event Volunteering: International Perspectives on the Volunteering Experience at Events / [ed] Smith, K. A., Lockstone-Binney, L., Holmes, K. and Baum, T., Routledge, 2014Chapter in book (Refereed)
Abstract [en]

Based on research on how volunteering contributes to people’s subjective well‐being, this study uses the case of the Peace & Love festival in Borlänge, Sweden, the largest music and societal cohesion city festival in Sweden, to suggest an individual, organizational, and societal cost-benefit model, including intangible values such as subjective well-being and social capital. Previous studies on the festival’s audience correlated an individual’s subjective well‐being and their voluntary engagements. Does this relationship hold for the volunteers?

 

The festival calls for about 6,000 volunteers. Their contribution, in traditional economic terms, is about SEK 18 million (€2.1 million), corresponding to about 20 percent of the festival’s net turnover. Volunteers seem to be necessary to make ends meet financially. Volunteer motives, ranging from rational choice to pure altruism, are addressed. For a teenager, the weekly pass is quite expensive: as a result, some people only volunteer to get festival access. Such participants usually require more supervision than altruistic volunteers. However, the societal return may be large for this group considering the amount of young, first-time volunteers introduced to civil engagement. The festival volunteers report an average subjective well-being of 8.2 compared to the festival visitors averaging 7.6 on a scale 0–10, where 10 is the maximum, implying positive effects on the intangible values.

Place, publisher, year, edition, pages
Routledge, 2014.
Keyword [en]
subjective well-being, motives, cost-benefit analysis, instrumental motives
National Category
Economics Other Social Sciences not elsewhere specified
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism; Complex Systems – Microdata Analysis, Studier av Peace & Love-festivalen
Identifiers
URN: urn:nbn:se:du-12815ISBN: 9780415821032 (print)OAI: oai:DiVA.org:du-12815DiVA: diva2:643684
Available from: 2013-08-28 Created: 2013-08-28 Last updated: 2016-09-16Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
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  • Other style
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Language
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