The Russian Arctic territory has a significant influence on Russia’s present socio-economic development. It is considered an important component of Russia’s economic future, which is connected to the utilisation of the natural wealth discovered there during the last decades. In addition, the Russian Arctic coast is also expected to become a vital transport route between Europe and Asia. In the outlines of the state policy of Russian Federation in Arctic until 2020, tourism is seen as a tool for the sustainable development of the local communities of the Arctic, which would make it possible to safeguard the indigenous cultural heritage, language and handcrafts. However, the plans concerning the implementation of these specific goals are less detailed. The last few years have been marked by a considerable increase in interest towards tourism development of this area. Furthermore, various stakeholders in this part of Russia have already engaged in this process, which has resulted in increased visitation to the area. This paper aims to identify these stakeholders, as well as to analyse the issues influencing the process of general tourism development in the Russian Arctic. This is achieved by re-evaluating the regional tourism planning processes and existing tourist products/profiles of the seven administrative units of the territory of the Russian Arctic from west to east. These are: Murmansk and Arkhangelsk Oblast (Nenets Autonomous Okrug), Jamal-Nenets Autonomous Okrug, Taymyr Dolgano-Nenets Municipal Rayon (Krasnoyarsk Krai), Sakha Republic, and Chukotka Autonomous Okrug.Although these territories possess unique natural and cultural characteristics that are suitable for the development of distinctive tourism products, this potential has either not been utilised or has been under-utilised. The analysis identified the clear losers and the leaders in this process. The situation often depends on the level of the engagement of the public administration, cooperation among the tourism providers, as well as private companies within the natural resource extraction sector. The system of integrated planning within the tourism sector, as well as deepening collaboration among the involved stakeholders are important conditions for a successful implementation of the desired tourism development, especially when it comes to indigenous tourism product development.