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Industrial design processes have several common denominators regardless of the actual design. This is to say that the production of moving images is a kind of design process. Even though every single film- or TV-production is unique, the production processes as such are often similar. Therefore we suggest that a Distributed Creativity Workflow Model will be useful in film- and TV-production. This model will facilitate the design process and make the production of contemporary audio-visual material more cost effective. Hopefully more time can be spent on creativity within the process.

Production of moving images is turning completely digital. This leads to new possibilities and new constraints for creativity within film and TV production chains.

This paper describes professionals’ current comprehension of the consequences of the shift from celluloid to digital technologies, within the Swedish Moving Image Industry. New technologies bring new workflows, new design processes and new constraints.

We aim to illuminate factors that affect design creativity in digital moving image production, by addressing questions about production related responses to the digital turn as well as the affects of such responses on creativity.

Inspired by Ingar Brinck’s creativity theories (1999, 2007) we view aesthetic problem solving as a cognitive process and suggest creative spaces to be the critical phenomenon to manage. We also use organization theories, particularly the work of Katherine Miller (2011) to explain why creativity ought to be a primary management concern.

The empirical material used is semi-structured interviews with management personnel in Swedish moving image production companies. Outcomes include that the variety of digital formats available today is hard for crafts people to overview. This has brought costly workflow constraints that largely limit creativity.

We suggest a pre-production file format check-list as a tool to support design management.

New digital recording technologies pose new creative dilemmas for documentary videographers. The new type high-resolution video camera with 35 mm sized sensors and mounts for real film lenses generate a type of imagery that does not look typically ’observational’. By testing this imagery’s capacity as the guarantor of documentary authenticity and interrelating this with visualisation theories, this paper aims to explain the ontology of the new digital documentary image, its lure for the documentary filmmaker and its ramifications on reception in order to leverage technological production awareness of the documentary videographer and production members. The empirical data presented in this article is based on an explorative reception study in which five different types of moving image sequences were tested on an audience in order to be able to define the level of indexical appeal in shallow depth of field, high resolution, High Production Value, documentary moving images. © 2012 Copyright Taylor and Francis Group, LLC.