In this chapter, I will use the general theory of religion by Rodney Stark and William Sims Bainbridge from the 1980s as a starting point to discuss some challenges of constructing religion. Stark and Bainbridge presented their general theory of religion in several books and articles, the main ones being A Theory of Religion from 1987 (paperback edition 1996) and The Future of Religion (1985). e theory highlights some important issues concerning religion generally, but in particular focuses on new religious movements and the more unorganized environment popularly called “New Age”.1 e issues it deals with are still very much up-to-date, and attempts to solve them have been classical in religious studies for decades. Triggered by some results in my research in the contemporary New Age environment, and in relation to more recent discussions about how to understand and deal with the problematic concept of religion, I would like to discuss their theory anew.