du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Från kvinnans problem till problemfri kvinna: En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000
Dalarna University, School of Education and Humanities, History.
2014 (Swedish)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant.

Place, publisher, year, edition, pages
2014. , 36 p.
Keyword [sv]
Reklamfilm, feminism, menstruation, ideal
National Category
History Pedagogy
Identifiers
URN: urn:nbn:se:du-13802OAI: oai:DiVA.org:du-13802DiVA: diva2:696266
Supervisors
Examiners
Available from: 2014-02-13 Created: 2014-02-13 Last updated: 2014-02-13Bibliographically approved

Open Access in DiVA

fulltext(701 kB)699 downloads
File information
File name FULLTEXT01.pdfFile size 701 kBChecksum SHA-512
bfc315201684b310db65eed67a8f95c71ed0e209cbd4b56d2f9f78d487c924ce3ffaea2a23145e0f45e5585f5f7665959a4cbdee13880f96403fcfbe04a7e4d2
Type fulltextMimetype application/pdf

By organisation
History
HistoryPedagogy

Search outside of DiVA

GoogleGoogle Scholar
Total: 699 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 804 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf