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Destination image promotion: The case study of Hamburg and the cruise industry 2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The destination image of a certain place is interfering the decision-making process of tourists. The information sources for the image are formed by different stakeholders. Due to the fact that not only the DMO of a certain destination promotes the image of the place, but also external stakeholders like the cruise line companies, the following research focuses on the induced destination image of the port destination Hamburg. Withthe help of a content analysis,the websites of the DMO of Hamburg and the relevant cruise operator have been analysed regarding the promotion of the destination image. While the cruise line industry has a specific focus on sightseeing and shopping, the DMO of Hamburg promotes the diversity of the city. However, the two induced destination images are mainly similar and only have small differences. Hence, there is one promoted destination image of Hamburg for two stakeholder groups: the DMO of the destination and the cruise industry. However, it is important to know the reality of this image.

Place, publisher, year, edition, pages

2014.

Keywords [en]

Destination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, Hamburg Destination image, cruise industry, DMO, HamburgDestination image, cruise industry, DMO, Hamburg

National Category

Other Social Sciences

Identifiers

URN: urn:nbn:se:du-14531OAI: oai:DiVA.org:du-14531DiVA, id: diva2:729218

Available from: 2014-06-25 Created: 2014-06-25 Last updated: 2014-06-25Bibliographically approved

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