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Destination image promotion: The case study of Hamburg and the cruise industry
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The destination image of a certain place is interfering the decision-making process of tourists. The information sources for the image are formed by different stakeholders. Due to the fact that not only the DMO of a certain destination promotes the image of the place, but also external stakeholders like the cruise line companies, the following research focuses on the induced destination image of the port destination Hamburg. Withthe help of a content analysis,the websites of the DMO of Hamburg and the relevant cruise operator have been analysed regarding the promotion of the destination image. While the cruise line industry has a specific focus on sightseeing and shopping, the DMO of Hamburg promotes the diversity of the city. However, the two induced destination images are mainly similar and only have small differences. Hence, there is one promoted destination image of Hamburg for two stakeholder groups: the DMO of the destination and the cruise industry. However, it is important to know the reality of this image.

Place, publisher, year, edition, pages
2014.
Keyword [en]
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National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-14531OAI: oai:DiVA.org:du-14531DiVA: diva2:729218
Available from: 2014-06-25 Created: 2014-06-25 Last updated: 2014-06-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf