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Attitudes towards natural area tourism: main motivational factors and environmental awareness: An example of students of Palacký University in Olomouc, Czech Republic
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis investigates the relationship between travel motivation to natural areas measured by a Recreation Experience Preference (REP) scale and environmental awareness measured by the New Environmental Paradigm (NEP) scale. The primary data for the research were gained from a quantitative online survey focusing on students of the University Palacký in Olomouc, Czech Republic. The thesis handles the definition of nature tourism, presents basic approaches to investigation of travel motivation, research on travel motivation in the Czech Republic, a brief overview of the nature potential for tourism in the Czech Republic and also the relationship between the environment and tourism. Factor analysis was the key method for data analysis. Through this method factors for individual scales were created and these factors were further used as new variables. It was found that internal motivation exceeds external motives and that higher environmental awareness of respondents is related to higher motivation to nature tourism.

Place, publisher, year, edition, pages
2014.
Keyword [en]
environmental awareness, factor analysis, natural area tourism, the NEP scale, the REP scale, travel motivation, university students
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-14727OAI: oai:DiVA.org:du-14727DiVA: diva2:735836
Available from: 2014-08-01 Created: 2014-08-01 Last updated: 2014-08-01Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
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Language
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