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International Students’ Consideration Of University Choice In Swedish Higher Education Field: Analysis of Hogskolan Dalarna’s International tourism management Program
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Swedish universities started charging tuition fee from Non-EU students in 2011.Countries like US, UK and Australia are the pioneers in earning revenues from overseas education policies and programs to support funding to education sector besides spending by overseas students that create employment. Overseas educationprograms can generate revenues, significantly contributing to the income of the university. Swedish universities should know their advantages compare to other countries’universities, so that they can attract more international students. The study examines the factors which influence international student’s choice of Swedish university.

With the integrationof decision-making model, push-pull factors, marketing matrix model, and international study evaluation factors, authors obtain ten factors from literature that may influence the students’ decision. The ten factors,which are push factors, pull factors, program quality, living cost and tuition, campus location, university promote activities, personal reasons, country image, institution image, and program evaluationare identifies as important factors that influence the international students’choosing of a study destination. This thesisexamineswhether these ten factors affect the students’ decision-making process of choosing a study destination by interviewingstudents studying in Dalarna University (DU)’s International Tourism Management (ITM) program. The finding of this study shows that these factors are influential factors that influence the international students’choiceof studying in Sweden. This implies that Swedish universities need to do more promotion activities and improve their programs more fit to the international education market.

Place, publisher, year, edition, pages
2014.
Keywords [en]
Swedish higher education, decision-making, Push-pull factors, marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-14733OAI: oai:DiVA.org:du-14733DiVA, id: diva2:735843
Available from: 2014-08-01 Created: 2014-08-01 Last updated: 2014-08-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf