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Swedish universities started charging tuition fee from Non-EU students in 2011.Countries like US, UK and Australia are the pioneers in earning revenues from overseas education policies and programs to support funding to education sector besides spending by overseas students that create employment. Overseas educationprograms can generate revenues, significantly contributing to the income of the university. Swedish universities should know their advantages compare to other countries’universities, so that they can attract more international students. The study examines the factors which influence international student’s choice of Swedish university.

With the integrationof decision-making model, push-pull factors, marketing matrix model, and international study evaluation factors, authors obtain ten factors from literature that may influence the students’ decision. The ten factors,which are push factors, pull factors, program quality, living cost and tuition, campus location, university promote activities, personal reasons, country image, institution image, and program evaluationare identifies as important factors that influence the international students’choosing of a study destination. This thesisexamineswhether these ten factors affect the students’ decision-making process of choosing a study destination by interviewingstudents studying in Dalarna University (DU)’s International Tourism Management (ITM) program. The finding of this study shows that these factors are influential factors that influence the international students’choiceof studying in Sweden. This implies that Swedish universities need to do more promotion activities and improve their programs more fit to the international education market.