The basic assumption of this paper is that the acceptance of the Information and Communication Technology (ICT) is a platform for a developed Customer Relationship Management (CRM) in rural Small and Medium-Sized Enterprises (SMEs). The purpose of this study is to develop a model about rural SME managers� acceptance of ICT applications for CRM. The results are presented as a number of propositions of different barriers and possible facilitators that are supposed to be issues to address in strategies to promote the �digitalisation� of rural SMEs.