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Utformningen hos toppuniversitets logotyper: en visuell innehållsanalys
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The design of top-university logotypes : a visual content analysis (English)
Abstract [sv]

Föreliggande studie syftar till att genom en visuell innehållsanalys kartlägga gemensamma drag i 120 universitetslogotypers visuella utformning, samt undersöka samband mellan dessa karaktärsdrag och universitetens internationella rankningsposition.Med utgångspunkt från topprankningslistan Times Higher Education World University Rankings med 400 internationella universitet, indelade i fyra grupper i intervaller om 100 (d.v.s. rankningsposition 1–100, 101–200 etc.), valdes 30 universitet ut per grupp genom ett obundet slumpmässigt urval. Logotyperna för universiteten inhämtades främst från deras grafiska manualer.I studien presenteras förekomsten av generella drag med avseende på färg, typografi, typologi, detaljrikedom samt innehåll och form. Resultatet visade på tydliga gemensamma drag med i regel en till två dominerande karaktärsdrag per kategori. Resultaten tyder dock inte på att universitetens rakningsposition påverkar den visuella utformningen.

Abstract [en]

This study was initiated to identify common or general themes apparent among university logotypes and the correlation between these and the respective global ranking of the university.This visual content analysis was conducted across a sample of 120 university logotypes drawn from the top 400 list of Times higher education world university rankings. Thirty universities were chosen at random from each of the four groups of 100, according to rank (i.e. 1–100, 101–200 etc.).In particular in this study the categories compared were: colour, typography, typology, detail level and content/shape. The findings showed that there were strong themes present across all the universities generally. In most cases for each category of comparison, one or two dominant characteristics took form. It was concluded however that these themes did not correlate with the ranking level of the university.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Logotype, logo, university, university logo, university logotype, visual identity
Keyword [sv]
Logotyp, universitet, universitetslogotyp, universitetssymbol, visuell identitet
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-15776OAI: oai:DiVA.org:du-15776DiVA: diva2:747922
Supervisors
Examiners
Available from: 2014-09-17 Created: 2014-09-17 Last updated: 2015-06-25Bibliographically approved

Open Access in DiVA

fulltext(3890 kB)114 downloads
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File name FULLTEXT01.pdfFile size 3890 kBChecksum SHA-512
bf1e6777420c320055d03d8df101e8f627bf1243f64a68fc2b844a4e46bfd6914901cbaaf78325ce23e11f2dc68db750a2a20d6a93b5c022c619c9be57f681ce
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf