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Media instructions and visual behavior: An eye-tracking study investigating visual literacy capacities and assembly efficiency
Dalarna University, School of Humanities and Media Studies, Moving Image Production. Mälardalen University.
Mälardalen University. (Design och Visualisering / ID)
Dalarna University, School of Humanities and Media Studies, Moving Image Production. Mälardalen University. (Kultur Identitet Gestaltning / Audiovisuella studier)ORCID iD: 0000-0003-2006-4522
Mälardalen University. (Design och Visualisering / IPR)
2014 (English)In: Analyzing Cognitive Processes during Design: Proceedings of the HBiD 2014 / [ed] Mirko Meboldt, Sven Matthiesen, Petra Badke-Schaub, Quentin Lohmeyer, 2014Conference paper, Published paper (Refereed)
Abstract [en]

This pilot study aims at illuminating human visual behavior in the interaction with pictorial instructions. The study is a multi disciplinary effort and is informed by the connection between gaze and attention as well as certain aspects of the Visual Literacy field and reveals a few basic visual behavior tendencies related to certain specific pictorial instruction types. By doing so, it is also an evaluation of the usefulness of a methodological framework consisting of six measures.The analysis of this paper is primarily based on eye-tracking data. In addition, an observed assembly that generated video and sound recordings is also part of the method. In the study 12 Film/TV- production students (out of which there is complete data from 9 informants) interacted with three types of types of visual instructions of the same assembled object, a solar powered toy.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Reading style, visual literacy, visual memory, visual instructions
National Category
Design Human Aspects of ICT Applied Psychology
Research subject
Intercultural Studies
Identifiers
URN: urn:nbn:se:du-16599ISBN: 978-3-906327-02-0 (print)OAI: oai:DiVA.org:du-16599DiVA, id: diva2:775431
Conference
International Conference on Human Behavior in Design, Ascona, Switzerland, 14-17 October 2014
Available from: 2015-01-02 Created: 2015-01-02 Last updated: 2017-06-09Bibliographically approved

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Eriksson, Per ErikSwenberg, Thorbjörn

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf