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Performing gender and rurality in Swedish farm tourism
Dalarna University, School of Technology and Business Studies, Human Geography. (Turism)ORCID iD: 0000-0002-4919-4462
Sveriges Lantbruksuniversitet, SLU Ultuna.
2015 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 15, no 1-2, 138-151 p.Article in journal (Refereed) Published
Abstract [en]

The diversification of farming towards more service-intensive businesses enables innovation and competitiveness within the farming sector. However, running a hospitality and tourism business significantly differs from farming and requires different competencies. It entails face-to-face customer relationships and creating experiences based on the identity of the place and the entrepreneurs. By inviting in guests/customers, the farm is transformed from primarily an agricultural production place to one that produces experiences and services. This paper aims to analyse and discuss how women engaged in farm tourism perform rural and gender identities by producing experiences and services, and how these performances may reproduce or challenge traditional rural and gender identities. The study is based on interviews with women in the two regions Dalarna and Uppland who run tourism businesses on working farms. The interviews show that the entrepreneurs must cope with tensions and conflicts between agricultural production and tourism at the farms in terms of not only practical work and duties, but also how gendered farming identities are performed.

Place, publisher, year, edition, pages
2015. Vol. 15, no 1-2, 138-151 p.
National Category
Human Geography
Research subject
Komplexa system - mikrodataanalys, Kvinnors företagande inom lantgårdsbaserad turism - Genus i förändring på svanska landsbygder?; Komplexa system - mikrodataanalys, General Microdata Analysis - tourism
Identifiers
URN: urn:nbn:se:du-17134DOI: 10.1080/15022250.2015.1005333ISI: 000353480800009OAI: oai:DiVA.org:du-17134DiVA: diva2:794981
Projects
Kvinnors företagande inom lantgårdsbaserad turism
Note

Finansiär: Stiftelsen svensk lantbruksforskning, SLF

Available from: 2015-03-13 Created: 2015-03-13 Last updated: 2015-05-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf