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Svensk skivbolagsindustri: En studie om marknadsföringsutveckling
Dalarna University, School of Humanities and Media Studies, Sound and Music Production.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study examines whether if three different Swedish record labels have changed andevolved their marketing of artists. The study started in year 2009, but was completed later onyear 2015, therefore there are multiple sources dated before year 2009, and, because of that,this is not a current research report representing Swedish music industry’s marketingdevelopments today.The work is foremost based on facts and interviews from year 2010, with people who havesimilar positions at three Swedish record labels and are based on their viewpoints onmarketing within the music industry.The purpose of this research is to gain an overview of the Swedish record label industry’smarketing developments. The usefulness of this information is that you may get indicationswhere the labor market will expand.The results of the interviews showed that all the interviewees considered that the recordindustry is changing and they need to change and adapt their marketing methods to reach outto their consumers.

Place, publisher, year, edition, pages
2015.
Keyword [sv]
Skivbolag, Skivbolagsindustri, Musikindustri, Marknadsföringsmetoder, Marknadsföringsutveckling, B2B – Business to business
National Category
Music
Identifiers
URN: urn:nbn:se:du-17288OAI: oai:DiVA.org:du-17288DiVA: diva2:805679
Available from: 2015-04-16 Created: 2015-04-16

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
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Output format
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