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The Mobile Application Market: Building Virtual Communities: From A Developer’s Perspective
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis discusses the existing virtual communities within the application (app) market. Themain focus of this thesis is to discuss interactions between organizer (developers) and individual(users). The research question for this thesis was answered by interviewing several developers withdifferent roles in the field. Their answers showed that the user communities within the app marketare mostly pools as they share traits but members have no interactions with each other, and becauseof this the importance of the interaction between developer and user was highlighted. Additionally,the interviews informed us of the role other communities have in the development of apps, in termsof improving the apps before, during and after development.

Place, publisher, year, edition, pages
2015.
Keyword [en]
mobile application, virtual communities, loyalty, success triad
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-17329OAI: oai:DiVA.org:du-17329DiVA: diva2:807614
Available from: 2015-04-24 Created: 2015-04-24

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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