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The Complex Development Approach: For Software-As-A-Service Start-Ups
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Our work builds on the knowledge that vast majority of Software-as-a-Service (SaaS)

vendors are unable to survive or leave Start-Up Phase. This paper intends to find out how SaaS

vendors can develop their venture to reduce the probability of failure. There is vast amounts of

knowledge on entrepreneurship in SaaS Start-Up but it is locked within the field in the minds of

said entrepreneurs. Our research is of exploratory character aiming for a practical solution by

attempting to unlock this knowledge. To answer the question of what is causing high failure rates

and how to stop it, we need a deeper insight in the field and we gain it by interviewing and

collecting data from experts connected to it. As a result, we propose a new model. The Complex

Development Approach is a tool for SaaS vendors that encompasses a holistic yet simplistic view

for allocating resources and managing processes.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Complex Development Approach, Software-as-a-Service, Start-Up, Cloud Computing, Product/Market Fit, Minimum Viable Product
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-17946OAI: oai:DiVA.org:du-17946DiVA: diva2:821364
Available from: 2015-06-15 Created: 2015-06-15

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Citation style
  • apa
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  • ieee
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  • de-DE
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  • en-US
  • fi-FI
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Output format
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  • asciidoc
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