Dalarna University's logo and link to the university's website

Our work builds on the knowledge that vast majority of Software-as-a-Service (SaaS)

vendors are unable to survive or leave Start-Up Phase. This paper intends to find out how SaaS

vendors can develop their venture to reduce the probability of failure. There is vast amounts of

knowledge on entrepreneurship in SaaS Start-Up but it is locked within the field in the minds of

said entrepreneurs. Our research is of exploratory character aiming for a practical solution by

attempting to unlock this knowledge. To answer the question of what is causing high failure rates

and how to stop it, we need a deeper insight in the field and we gain it by interviewing and

collecting data from experts connected to it. As a result, we propose a new model. The Complex

Development Approach is a tool for SaaS vendors that encompasses a holistic yet simplistic view

for allocating resources and managing processes.